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Why I built this
My third half marathon, Lisbon, October 2024. I hit the wall completely. Missed my goal, felt awful, and honestly just wanted to disappear. It wasn't a fitness problem. It was everything else.
- I wasn't fueling properly because I didn't really know how to, and I felt guilty eating more.
- My strength and mobility work was inconsistent because I kept doing it alone and motivation kept fading.
- My race approach was all wrong. I went out too fast and paid for it.
- Once I fixed all three things together, things changed quickly. Sub-85 felt impossible. My current personal best is 1:23:45.
- Running has given me community, mental clarity, confidence, and some of the best experiences of my life. That's what I want to help other runners find too.
What runners are saying
"One moment that really stood out was during a run where I felt like I had nothing left. Caroline was live chatting with me, helping me work through it and giving me options — but also encouraging me to keep going. Having access to her during a low point like that made such a difference."
"Apart from the logistical coaching, she was my biggest cheerleader from the first training run to the race finish line. I knew she had my back, and I genuinely believe it was her coaching that gave me one of my favourite race experiences ever."
Simple, honest pricing
Sign ups are not open yet, but here's exactly what you'll get and what it costs.
- Personalised half marathon training plan
- Synced to your watch via Final Surge
- 2 live strength and mobility sessions per week
- Full library of past sessions
- Forum with personal answers from Caroline
- Monthly webinar and Q&A
- 30% off NeverSecond nutrition
- Everything in the monthly plan
- Covers a full 12-week training block
- Save $10 compared to monthly
- Personalised plan for your goal race
Sign ups open soon. Join the waitlist.
You're on the list. We'll let you know as soon as spots open.
When sign ups open, waitlist members go first
Coaching will be available for $35 a month or $95 a quarter. This is limited to the first 20 (after that, the price goes up). Waitlist members get 48 hours of early access before sign ups open to the public — and will be the first to hear the launch date.
No commitment required. Just your email.
Questions people ask before joining
If the plan is working and you're improving, honestly, great. This programme is for runners who feel like something is missing: accountability, strength work they'll actually do, proper support when something goes wrong, and a group to train alongside. If the app is ticking all of those boxes, you're probably fine. If it's not, that's what this is for.
Define serious runner! The fact that you're looking at this page makes you a "serious runner". Anywho, the programme is for runners who want to improve and run a half marathon they're proud of. You don't need to be fast. You don't need to have run one before. You just need to want to do it properly, stay injury-free, and enjoy the process.
Your running plan will vary depending on where you are in training, but typically 3-5 runs per week. On top of that, the two live strength and mobility sessions are each around 30-40 minutes. If you can't make one live, you can do it from the library whenever suits you.
DM me and I, Caroline, will adjust your plan. This is one of the things that makes this different from an app. Life happens. Injuries happen. Your plan doesn't have to fall apart when they do. I will be there to discuss your next steps with you.
It's not. Full 1:1 coaching is more personal and more involved. This programme is for runners who want something significantly better than an app or a PDF, at a price that makes sense. If you want full 1:1 attention, that's a different conversation and a different price point.
8 weeks is the minimum to see real progress. 12 weeks is where things start to feel solid. 16 weeks gives you the full picture. This is why the quarterly option is the recommended option if you have a specific race in mind.
You'll need to download the Final Surge app, which is free. It syncs your plan to most GPS running watches. If you don't have a GPS watch, you can still run to the plan manually. No other paid tools are needed.
There's a 7-day money back guarantee. If you've done the first week, attended a session, and still feel like this isn't right for you, email Caroline and you'll get a full refund. No hassle.